Business Basics for Musicians (Second Edition) by Bobby Borg
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and everchanging information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry.
In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-sacn format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success.
Updates in the edition:
* Changes in copyright laws
* Summary of the Music Modernization Act
* Updates on record, merch, publishing, and live performance deals
* New trends in sponsorships and partnerships with product brands
* New interviews with industry professionals, including managers, producers, and agents
* New stories paralleling current events and industry happenings
* Updated business resources, industry contacts, and URLs
Bobby Borg is a former international major label, independent, and DIY recording/touring artist with over 25 years experience working alongside the most respected musicians, songwriters, managers, producers, A&R executives, equipment manufacturers, tour agents, attorneys, and business managers in the music industry. He also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association and as Chairman of Music Business at Musician’s Institute in Hollywood, California.
A recipient of UCLA Extension’s Distinguished Instructor of the Year Award, Borg teaches DIY music marketing, music publishing, and general music business classes both online and on-campus at UCLA, and he speaks regularly at Berklee College of Music and other distinguished schools and conventions worldwide including the Moscow School of Management, University of Miami, and the NAMM show.
Borg is the author of four widely read books: The Musician’s Handbook, Music Marketing For The DIY Musician, Business Basics For Musicians, and Five Star Music Makeover, and he is also the author over 1,000 highly publicized magazine and blog articles for Billboard.com, Hypebot, SonicBids, Music Connection, Disc Makers, Band Zoogle, Modern Drummer, Berklee Today, Taxi Meter, and many more.
He is the founder of Bobby Borg Consulting, where he helps global music business professionals turn their art into a more successful business.
A life-long learner, Borg also holds a degree in Professional Music from Berklee College of Music, certificates in Marketing, Project Management, and Instructor Development from UCLA, and he has maintained a 4.0 GPA in over 53 other UCLA courses ranging from Math to Finance to Public Speaking.